Hi ,

I hope you're well?

James Blanchard here. 

You signed up to my email list via JB Training + Nutrition 'a while ago' and I haven't messaged for a fair bit.

For that, I apologise - you trusting me with your email address is not something to be taken lightly and I should've been keeping in a bit more regular contact.

During this time, I've undergone a bit of a rebrand and a change in direction in which I'm taking my online coaching. I'm still coaching lots of people who are looking to gain muscle and lose fat, but now putting more of a slant on helping people like you broaden their fitness goals even further.

Because your goals likely encompass more than just aesthetics, I want my offering to be more in depth vs just how you look in the mirror. 

My online coaching business is now known as Highbar. I wanted to have something that was always bigger than just me, so moving away from a company name with my initials in it made perfect sense...

Highbar embodies a new fresh perspective on online training; providing coaching for people who want to put their own personal stamp on their fitness, no longer just satisfied being pigeonholed into labels like 'a runner' or 'a powerlifter'. Instead they want to try out a more varied and adaptable training program.

The Neapolitan ice cream of fitness, if you will.

The term "Hybrid Athlete" suits this style of training perfectly. It's all about striking that balance between muscle gain, building strength and gaining fitness in whatever form that means to you, whether that's running a fast 10k, completing a triathlon, or simply not getting gassed chasing after your kids in the park.

To celebrate this transition, I want to invite you to join our 14 Day Free Hybrid Challenge, launching on the 21st August 2023. This challenge includes:

• A meticulously designed training program that's tailored to your Hybrid Athlete journey
• Expert coaching and guidance to ensure you're getting the most out of your workouts
• Interactive Q&A sessions where you can ask questions, seek advice and engage with me
• Valuable insights into nutrition strategies, mindset techniques and target training for specific events

To get your spot in the 14 Day Free Hybrid Challenge, simply click on the link below:

14 Day Hybrid Challenge

I genuinely believe that this will redefine your approach to fitness, just in the same way it has with my own. 

Over the past 5 years, I've competed in ultra endurance events, run a sub 19 minute 5k, completed the London Marathon in 3 hours 23 minutes and run a sub 90 minute half marathon all whilst being able to squat and deadlift 220kg and benching 150kg AND maintaining a good level of muscle mass. Not only has it worked for me, but I've proven the concepts in a ton of clients, people just like you.

It's been a lot of fun and I'd love to take you on your very own Hybrid Athlete journey too. If you've got any questions about the challenge (or anything else) please hit reply to this email.

James Blanchard (JB)

P.S. Get yourself the opportunity to join the 14 Day Hybrid Challenge. A well designed training program and access to expert coaching for free is an opportunity that doesn't roll around too often, so won't be one to be missed. Join from the 21st August 2023 by following the link below:
 

https://www.highbarfitness.co.uk/hybridchallenge

P.P.S. If you're no longer interested in these emails or not interested in becoming Hybrid AF, please hit the unsubscribe button below.